This is the second in my series of Wordcamp 2013 posts. The next session I attended was “Planning & Organizing Your Site” with Brandon Kraft. Since Kraft is an avid blogger, most of his talk was geared towards blogging. Here are some points I took down during the presentation:
- Figure Out a Niche Market. Focus your blogging on this niche. This is a great way to increase site traffic.
- Consider Your Audience. Have an ideal reader in mind & tailor your content towards that theme.
- Create a Call to Action. Figure out what the purpose of the blog is & develop a desired action you would like your audience to exhibit.
- Create a Sitemap. Search engines love site maps, so use them to increase your traffic.
- Don’t Use Sub-menus. They are bad for Search Engines & for mobile devices.
Tags vs. Categories
Both: direct reader to a specific topic.
Categories: Are the main taxonomy. You only want to have a few of them.
Tags: Should be more specific & there are a greater number of them.
One question that arose from his talk in my mind was:
What exactly does a WordPress designer do? Do they modify existing themes, customize already designed themes , design their own themes or a combination of all of those?
Let me know what you think in the comments section.