NEI – Healthy Vision Month

Project Info

Client:	National Institutes of Health (NIH): National Eye Institute (NEI)
Project:	Healthy Vision Month (HVM): annual public health awareness campaign
Role:	Lead Designer: created campaign identity, authored branding guidelines, and designed bilingual campaign materials for six consecutive years
Skills:	Visual design, Branding, Illustration
Software:	Illustrator, Figma
Designed Materials:	Campaign identity mark | Brand guidelines | Bilingual social media graphics | Profile branding assets
Awards:	Gold Berreth Award for Healthy Vision Month 2019

Every May, NEI uses Healthy Vision Month to:

• Encourage Americans to make eye health and safety a priority
• Highlight the importance of preventing vision loss and blindness through early detection and treatment

The campaign needed a consistent yet adaptable visual identity that could resonate with diverse audiences year after year.

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• Established campaign identity: Conducted an environmental scan and created a campaign mark and brand guidelines balancing consistency with flexibility.
• Refreshed annually: Each year developed three unique design concepts targeting specific demographics and eye health themes.
• Produced bilingual materials: Designed English and Spanish campaign graphics and profile branding to broaden reach and engagement.
• Extended reach across platforms: Delivered versatile design assets optimized for digital and social media.

• Award-winning campaign: Recognized with the Gold Berreth Award in 2019.
• Long-term consistency: Maintained a strong, recognizable identity across six years of campaigns.
• Broad audience reach: Delivered bilingual materials that expanded accessibility and engagement nationwide.
• Trusted resource: Helped NEI reinforce its role as a national leader in vision health awareness.

This project strengthened my expertise in building and evolving campaign systems that balance consistency with annual innovation. It also highlighted the impact of bilingual, inclusive design in reaching diverse audiences with public health messages year after year.