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Elise McCabe, graphic and web designer

Elise McCabe, graphic and web designer

Conscious, Creative, Graphic Designer

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National Eye Institute

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Project Info

Client: National Eye Institute (NEI
Project:Website Redesign
Skills: Web Design
Software:Illustrator, Figma
Website:nei.nih.gov/

Process

We were tasked with redesigning NEI’s website. We took a phased approach to this redesign. First we worked within the initial structure to create what we referred to as the “make-up and mascara” phase. This increased usability of the website and gave it a slightly more modern and clean feel while we did a complete overhaul.

The design process involved:

  • familiarizing ourselves with any National Institute of Health (NIH) requirements or guidelines since they are a parent organization to NEI
  • understanding the complex needs of users with a full spectrum of vision abilities and conditions
  • conducting a design scan of top websites for health, eye health, NEI partners, eye-focused corporations, and sites with mega menus
  • coming up with 2-3 distinct design directions for the website
  • doing several rounds of user-testing with a diverse group of individuals including folks with low vision and various eye conditions and making revisions based on that
  • working closely with developers to ensure the design was adaptable to the additional accessibility features we implemented to make NEI’s site go above and beyond 508-compliance

Let’s work together.

Currently I’m working as a full time graphic and web designer for a mission based company. I create inclusive, user-centered design solutions for plain language public health education print materials, websites, and tools for federal, state, and local public health agencies. For the time being I am only accepting freelance projects which I have a strong, personal passion for. Some of my passions include: animal rights, plant-based diets, permaculture, sustainability, environmental causes, social justice, inclusivity, and neurodiversity. If you feel your project may be a good fit, let’s talk about it.

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