Project Info
| Client: | American Academy of Pediatrics (AAP) |
| Project: | Adverse Childhood Experiences (ACEs): Graphic and Social Media Graphics |
| Skills: | Design, Illustration, Design Direction |
| Software: | Illustrator, InDesign |
| Design: | View full infographic |
Process
This project was to create a cohesive infographic that could be split up into age-based individual graphics to be shared on social media. Rather than focus on avoiding ACEs, the solutions-oriented content gives parents tips for creating positive experiences throughout all stages of development.
The design process involved:
- looking at AAP’s brand guidelines
- conducting a design scan of like products
- developing 2-3 distinct design directions for the client to choose from
The design direction we went with kept the positive vibe going by using bright cheerful colors, colorful icons, rounded edges, a subtle sunburst pattern and a diverse range of parents and children interacting. We designed the infographic in such a way so it could easily be chunked and shared on social media.