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Elise McCabe, graphic and web designer

Elise McCabe, graphic and web designer

Conscious, Creative, Graphic Designer

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Adverse Childhood Experiences (ACEs)

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Project Info

Client: American Academy of Pediatrics (AAP)
Project:Adverse Childhood Experiences (ACEs): Graphic and Social Media Graphics
Skills: Design, Illustration, Design Direction
Software:Illustrator, InDesign
Design:View full infographic

Process

This project was to create a cohesive infographic that could be split up into age-based individual graphics to be shared on social media. Rather than focus on avoiding ACEs, the solutions-oriented content gives parents tips for creating positive experiences throughout all stages of development.

The design process involved:

  • looking at AAP’s brand guidelines
  • conducting a design scan of like products
  • developing 2-3 distinct design directions for the client to choose from

The design direction we went with kept the positive vibe going by using bright cheerful colors, colorful icons, rounded edges, a subtle sunburst pattern and a diverse range of parents and children interacting. We designed the infographic in such a way so it could easily be chunked and shared on social media.


Let’s work together.

Currently I’m working as a full time graphic and web designer for a mission based company. I create inclusive, user-centered design solutions for plain language public health education print materials, websites, and tools for federal, state, and local public health agencies. For the time being I am only accepting freelance projects which I have a strong, personal passion for. Some of my passions include: animal rights, plant-based diets, permaculture, sustainability, environmental causes, social justice, inclusivity, and neurodiversity. If you feel your project may be a good fit, let’s talk about it.

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