Project Info
| Client: | American Academy of Pediatrics (AAP) |
| Project: | Adverse Childhood Experiences (ACEs) infographic and social media graphics: promoting positive experiences at every stage of child development |
| Role: | Lead Designer: developed design direction, guided visual style, and created final infographic and social media graphics |
| Skills: | Visual design, Illustration, Design direction, Cross-team collaboration |
| Software: | Illustrator, Indesign |
| Designed Materials: | Infographic | Social media graphics |
Opportunity
The American Academy of Pediatrics wanted to communicate research on Adverse Childhood Experiences (ACEs) in a way that was parent-friendly, solutions-oriented, and easy to share. The challenge was moving away from framing ACEs only as risks, and instead highlighting practical ways parents can create positive experiences for children of all ages. The campaign needed to feel approachable and empowering rather than clinical or fear-based.
Approach
Brand alignment
Reviewed existing HealthyChildren.org branding to ensure the campaign design was visually aligned yet distinct, recognizable as part of the AAP family while standing out as its own initiative.
Competitive research
Conducted a design scan of comparable children’s health communication materials, parenting resources, and design trends to understand what resonates with parents and where we could differentiate and improve.
Concept exploration
Created 2–3 distinct design directions for client review, each offering a different visual tone and approach to communicating resilience and positive childhood experiences.
Visual identity development
Developed the final direction with bright, cheerful colors, rounded edges, sunburst motifs, and inclusive photographs of diverse families—creating a warm, optimistic visual language that reinforced the positive messaging.
Multi-platform optimization
Designed the main infographic so it could be broken into smaller, age-based graphics for social media distribution, giving AAP a flexible content toolkit that extended the campaign’s reach.
Impact
Reflection
This project reinforced my ability to tackle sensitive health topics with empathy and clarity. The challenge wasn’t just creating something visually appealing, it was developing a design system that could shift how parents think about childhood experiences. By focusing on solutions rather than risks, and creating flexible assets that worked across platforms, I helped AAP turn complex research into accessible, actionable guidance. The project strengthened my skills in health communication design and showed me the impact thoughtful visual strategy can have on public health messaging.