When most designers embark upon package design they are faced with a number of necessary evils… the barcode being the most hideous of them all. The problem of how to deal with this grayscale nightmare often results in surrendering to slapping it on in the most inconspicuous yet, functional place possible. It’s not a holistic solution but rather a concealment of what some think to be an unsightly blemish on their otherwise beautiful design work.
Recently a colleague sent me a link to a news story about designers who have raised the bar on barcode application & design. Then about a week later I was at a local coffee shop with a friend & noticed one of these best use of a bad bargain barcodes adorning his can of Tecate.
While not among the most beautiful of barcode designs I’ve seen, I was stoked to see one in real life & given that it is a translation of their mark I would have to say tis’ quite fitting. One of my favorites thus far comes from the folks over at Beach Packaging Design, for use on a spaghetti sauce label they designed:
Currently I’m working on a new retail package design for work, so these folks have given me the inspiration to try & raise the bar as well…
Has anyone else seen these lil’ gems in action? If so, please share the wealth & comment & link below.