Project Description

Shambala is a tea company who brews herbal teas with Himalayan glacier water infused with ethnobotanical herbs. The company name came from the Three Dog Night song, Shambala which is considered to be the Pure Land by the Buddhists. The tag line “beyond herbal tea” was developed to allude to the psychotropic effects the tea may produce. The color choice for each label as well as the name of the blend was influenced by the effects the teas are purported to have.

Project Details


Skills Needed

packaging design, identity