Project Description

If I were to give one word to describe how this logo manifested, it would be serendipity. Initially I was contracted to create a website for Dr.Eldredge. During the mockup stage, I had the vision for a mandala-like emblem near the site title. Upon putting a placeholder in Dr. Eldredge loved it and asked me to create a custom logo for him.

Upon working on the logo in Illustrator I came up with a custom design for a throat chakra symbol. When I showed it to Dr.Eldredge he was amazed at how I had chosen this symbol without knowing that in the coaching work he does, the throat chakra is a key component. Serendipity!

Project Details


Skills Needed

Drawing, Illustrator, Typography


Dr. David Eldredge